A new film under Sri Rupa Creations banner titled ‘Priyurali Kosam’ was today launched with the formal puja at Digi Quest Studio.AP Congress General Secretary Tulasi Reddy graced the occasion and gave his wishes to the team members. Debutants Ravi Prakash and Jyothi playing the lead pair, the shooting of the film is likely to start in the direction of K Chandramouli and Smt K Eeswari’s production. The movie is said to be a triangle love story with family sentimental values. The makers have planned to complete the film in three schedules with the first being shortly in Hyderabad and West Godavari district.